About us

We Are Electric Fireplace and Ethanol Fireplace Experts.

We are fireplace specialists. We are passionate about the products we sell, whether it be electric fireplaces, ethanol fireplaces, ethanol fireplace burners, outdoor ethanol bbq's, outdoor fire pits, and fireplace accessories. We are also very passionate about our customers. Our goal is to be the most customer-centric brand in the fireplace market.



Our Happy Customers

Meet our customer Christina...

Christina and her husband are homeowners who recently wanted to upgrade from a classic fireplace to an electric fireplace but didn't know how. We helped them understand why electric fireplace inserts are a great option and were able to direct them to the best insert for their needs and give them a great deal.

Here is what they had to say about their order with us: 

Our customers include homeowners and renters, small and large business owners, interior designers, architects, and general contractors working with homeowners or business owners who are seeking to achieve the same ambiance and heating benefits of a traditional fireplace without all the by-products of smoke and flame like messy ash to clean up, carbon dioxide, carbon monoxide, and formaldehyde, or they simply can't add a traditional fireplace to their home.

What sets us apart from the rest?

Large generic retailers lack the specialized knowledge to answer specific questions on assembly warranty and product benefits and features. We know our electric fireplaces and ethanol fireplaces inside and out so we can give you the details and knowledgeable answers to any of the questions that you might have.


Our Mission: "Keep The World Warm"

At eFireplaceDirect.com, our mission is to Keep The World Warm. Electric fireplaces and ethanol fireplaces have allowed homeowners to have the same ambiance and heating benefits of a traditional fireplace without all the negative side effects of wood flame and smoke. We believe electric fireplaces and ethanol fireplaces are revolutionizing the way people create a comfortable living atmosphere in their home. With the increasing popularity of the electric fireplaces and ethanol fireplaces, everybody's specific needs can be met.

We provide the following value-added benefits with every order:


We understand buying a fireplace is a significant investment so we want to make the buying process as easy as possible for you.

Go ahead and place your order today and if you have any questions give us a call or email us at support@efireplacedirect.com.


The owners, Trevor and Juliana, started eFireplaceDirect.com to help those who want to have the same ambiance and heating benefits of a traditional fireplace without all the negative side effects of wood flame and smoke. 

In 2010, Trevor was introduced to electric fireplaces when his mom didn't have an affordable heat source to stay warm in her living room through the winter months in Montana and wanted a way to add a fireplace to her manufactured home that she was renting. She discovered electric fireplaces online but couldn't find a website that offered a great enough selection or a proper buying guide to make sense of all the different options. She asked Trevor for his advice and since he is an entrepreneur and marketing professional, he felt there was a big need for a better website to help people understand the benefits and features of electric fireplaces and ethanol fireplaces and which one is the best for their needs. 

Up until this point, Trevor had no idea electric fireplaces even existed. He did some searching online but couldn't find an online store that was easy to shop or had a wide-selection and educational articles to help him learn about electric fireplaces and ethanol fireplaces. He decided to start a brand new website called eFireplaceDirect
.com, the one you're on right now, to help those who want to shop, browse, and learn all in one place. 

Today, we stay true to our roots and are online-only. We plan to stay that way in order to offer our customers the lowest possible factory-direct prices, fastest shipping times, and world-class customer service by phone, email, and live chat. Operating online-only means we can offer all this without sacrificing any of the things that made us excited to start this business in the first place like being able to travel and help people all over the world.

How We Give Back To The Community:

We love to give back to our community. From helping the homeless warm to in-person fireplace community classes, we've done it all. Our love for keeping people warm extends far beyond our local community. We want to help the world. We've partnered with the Operation Warm to help people in the USA live a better life with the help of providing coats for kids. It's amazing what a difference a coat can make to a person's life. Watch this video to learn more about what Operation Warm does for the communities in the USA.

We donate a portion of our profits each month to Operation Warm. All proceeds go to help the children of impoverished communities stay warm in the winter, get winter coats, and help themselves create a better life.


You can call our customer support team from 9am-5pm EST Monday-Friday at (800) 715-9152.

You can chat live with our customer support team 24 hours a day, 7 days a week, just look for the button in the lower-right corner that says "Chat with our support."

You can email our customer support team: support@efireplacedirect.com and we will reply within 1-2 hours during regular business hours.  

You can write to us: 30 N. Gould St, Suite 7686 Sheridan, WY 82801

We hope you enjoy shopping our electric fireplaces and ethanol fireplaces as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact us.

If you want to learn more about electric fireplaces and ethanol fireplaces, why you should get one, what they are, how they work, and when the best time to get one is, check out our electric fireplace buyers guide, our ethanol fireplace buyers guide, our ethanol burner buyers guide, or our outdoor fire pits buyers guide.

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